The Treehouse Social Club was an innovative play, learn, eat, pamper and party place for families with young children that I had the honor of co-creating in 2007. My focus was on creating brand continuity from logo to interiors to mission. Mothers & fathers from the neighbors down the block to Jennifer Garner, Brooke Burke, Jack Black and Mr. BIG flocked to experience the club and bond with their beautiful children, friends and family. Many birthday parties and baby showers were celebrated, concerts, classes, workshops and BIG events took place sponsored by more BIG fish like Gerber, Little Tykes, and Pampers and were the talk of the Mom crowd around Los Angeles. Collaborations at The Treehouse Social Club benefitted causes from St. Jude’s Hospital to Save the Children.